4ocean. Is it a waste of time and money? Is it the next Livestrong?
According to PRNewswire:
4ocean has pulled over two million pounds of trash from the ocean and coastlines since the two founded the company in January 2017.
In a tweet to us here at Ouchpost, 4ocean staff @4oceanBracelets said they did even better:
…to date we've now pulled over 4 million lbs…
But there’s still a problem with that.
While the idea of yanking 4 million pounds of trash out of the sea is commendable, Seastewards.org says:
An estimated 14 BILLION pounds of trash - most of it plastic - is dumped in the world’s oceans every year.
Yes, that’s Billion with a B.
So you can see that 4ocean’s efforts are vanishingly small, nearly to the point of utterly useless, when considering the sheer mammoth problem that is creating the condition in the first place.
The obvious solution is to direct those same dollars and efforts away from ocean clean up and instead focus on remedying the sources of that garbage.
Meaning, STOP THE LITTERING INTO OUR OCEANS in the first place.
Well, the Environmental Protection Agency says:
Marine debris is often the result of poorly-managed waste on land.
The most effective way to prevent marine and aquatic debris is to prevent waste in the first place.
This is known as source reduction, or pollution prevention. We can reduce waste by considering packaging when buying anything, and we can reuse materials like containers and products.
We can also use reusable items. For example, bring your own silverware and cup to work, rather than use disposables that are tossed every day. Lastly, we can recycle almost anything from plastics to electronics, depending on local recycling capabilities.
4ocean also replied to us the following:
We're also always working on educating others on the mission. We do have our OPR vessel that will be placing boom systems at major river mouths to stop plastic from flowing into the oceans.
To read more from the EPA on this subject, follow this link: